Urban Company Water Purifier Review 2025 (Native M2 RO)

We have been using Urban Company Native M2 Water Purifier for more than a year, and it is one of the best RO water purifiers in the Market. Touch controls, Futuristic looks and Excellent Purified Drinking water are backed by 2 year warranty and 4500 rupees AMC for the next 2 years but the water wastage is on the higher side and service is only available in Metro Cities and some towns.

Pros – Why it Could Make Sense for You:

• Design: Slim, sleek look with touch control features makes it a modern kitchen’s best friend.
• Ease of Use: Serving water is a breeze, anytime, anywhere.
• Value for Money: Comes with a pre-filter and a two-year warranty, reducing service worries. AMC Cost for 2 Years is 4500 which is the best in Industry.
• Water Taste is excellent. Similar to Bottled Mineral Water
• Good Purification: Can Easily Work with all types of water sources having TDS levels up to 2000ppm.

Cons – What to be Prepared for:

• Electricity Dependency: Power cut? Expect water cuts too, even with a full tank. Either you connect this to your Home Inverter or opt for Native M1 which comes with a Tap design.
• Water Wastage: This M2 Native RO wastes a lot of water. If the TDS levels are high, the water wastage is higher.
• Service: Urban Company Service is Excellent but it is limited to Cities and Some Towns. The company relies on third-party service providers in most towns and villages and third-party service is horrible.

Urban Company vows to offer a no-fuss installation experience. Our device arrived from Amazon and was set up without any hiccups just 2 days post-delivery.

Digging into Key Specifications

1. Two-Year Filter Life: One-time investment, long-term savings.
2. Smart Features (IoT): A watchful eye on your water system, courtesy of the Urban Company App.
3. 10-Stage Water Purification: A thorough purifying process to ensure the best water quality.
4. In-Tank UV: Protection from microbial infections 24/7.
5. 8 Litre Storage: Take care of your daily water needs seamlessly.

Performance Review

Here, we debunk the hyped 10-stage water purification. The purifier features a Pre-filter, RO membrane, Pre-Carbon filter, Sediment filter, UV light, UF membrane, and 4-in-1 health booster filter. It’s not a notch different from other RO purifiers, think of the 10-stage mention as a marketing punchline.

The 4-in-1 health booster adds small amounts of several beneficial minerals like calcium, magnesium, and potassium to the water to maintain the TDS levels and give it a mineral water-like taste. However, the touted benefits of copper-infused water warrant a deeper examination, given the copper content just passes through the drinking water post-purification.

The product is suitable for groundwater, borewell water, or any source with TDS up to 2000ppm. We suggest going for an RO if your water has a TDS of more than 400 ppm, otherwise consider a UV UF purifier.

The one-touch dispensing is a cool feature. The blue guide light is a handy addition for nighttime water runs.

Rapid Reverse Rinse Technology and Water Wastage

UC Native water purifiers have a unique technology that cleans the filters every time you dispense the water, this rapid reverse rinse cleaning keeps the filter clean and improves their life but the water wastage is on the higher side because of this. When you compare with HUL Pureit, Livpure and AO Smith, Urban Company water purifiers waste a lot of water.

Customer Service Verdict

Urban Company’s service fares well for prompt installations and approachable customer support, though improvements in the parts supply department would be welcome. Their reliance on third-party service providers in most places can lead to service delays, especially in towns and cities where they don’t have a strong presence.